Woodworking adhesive, as an essential supporting product for bonding and curing various substrates, is widely used in the home industry, deeply affecting the quality stability and environmental friendliness of home products, and becoming a key factor that is "invisible" in home products.
First white paper released
In order to better understand the development of China's woodworking adhesive industry, under the guidance of Guangdong Customized Home Furnishing Association, Guangdong Wardrobe Industry Association, Chengdu Smart Home Chamber of Commerce, and Sichuan University, Bojun Media and Han Tuo Technology jointly launched the "2021 China Woodworking Adhesive Industry White Paper" project.
Recently, the "2021 China Woodworking Adhesive Industry White Paper" was released, which comprehensively reviewed the current situation, brand pattern, user demands, and other dimensions of China's woodworking adhesive industry, in order to explore market demand, present industry trends, and provide reference and guidance for the development of the woodworking adhesive industry.
It is reported that since its preparation, the project has received close attention from all parties. Experts from academia, business associations, and home furnishing enterprises have voiced their voices for the woodworking adhesive industry. The "environmental friendliness", "stability", and "adaptability" of woodworking adhesive have become high-frequency terms repeatedly mentioned.
Scale nearly 15 billion yuan
At present, the global adhesive industry's sales revenue has exceeded 400 billion yuan per year. The total market volume of adhesives in China has entered a new stage of 100 billion yuan, among which woodworking/joinery products account for about 14% (according to 2018 domestic adhesive statistics), with a market size of nearly 15 billion yuan.
It is reported that there are various types and functions of woodworking adhesives, and the professional requirements for adhesive enterprises in segmented fields are becoming increasingly high. At the same time, the national requirements for environmental protection are becoming increasingly strict, and outdated production capacity with low technical levels will gradually be eliminated. High quality technology, financial resources, and production factors are increasingly concentrated in the first tier, and the market share of enterprises is further expanding.
From the perspective of user procurement of woodworking adhesives, the demand for quality, environmental protection, and service has become an industry consensus; Based on differences in enterprise attributes, size, and other factors, different enterprises have different tendencies.
With the continuous improvement of domestic adhesive brands' product quality and industry chain stability in recent years, coupled with significant cost-effectiveness and localized services, more than half of enterprises in the future tend to gradually increase the proportion of domestic brand usage.
Presenting three major trends
Industry insiders say that through this survey, it can be found that the woodworking adhesive industry is showing the following development trends: traditional solvent based adhesive products will gradually withdraw from the market, replaced by high-performance environmentally friendly adhesives, such as HMPUR hot melt adhesives, water-based and UV curable products will become the mainstream of the market; The technological gap between domestic and foreign brands has decreased, and the service advantages of domestic brands are gradually being reflected. The market pattern of the woodworking adhesive industry is changing; Meanwhile, with the increasing concentration of the woodworking adhesive industry, the future industry will upgrade from product and market wars to brand wars.
Industry insiders say that integrated full chain solutions from technology research and development, product manufacturing, process guidance, to after-sales service have become the trend. At the same time, customization of products and services is also imperative in response to the differences in demand for products and services in different industries. Continuously increasing research and development investment, improving product strength, service strength, and brand strength, China's woodworking adhesive industry will face a strong counterattack in the future.
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